It’s no secret that we are seeing more and more people adopt a meat-free lifestyle – many choosing this way of living due to health reasons, but also many converting to veganism or vegetarianism for the sake of our planet. We’ve all see the documentaries that have opened our eyes to the impact the production of animal-products have on our environment. Mass consumerism and the convenience of consumption have led to the inhumane treatment of animals, huge amounts of waste and harmful chemicals – but, let’s not go down that road.
What if giving up meat isn’t necessarily the answer? We spoke with a Cape Town business owner who believes humans need to change our perception about meat and rather view the holistic role farming plays in our ecosystem. Did we mention he owns a butchery?
Tell us about yourself.
What does an average day in your life look like?
I’m a very early riser. Always have been. My day starts with either a solitary walk and/or yoga. There’s always meditation and time with my two-and-a-half year old daughter, Scout. This could be reading a book in bed or building a castle but hopefully it’s a walk around the neigbourhood. I have two dogs who will make sure they get in on a walk if it’s going…
What does sustainability mean to you?
I believe sustainability is us doing as little as we can to damage the planet. Simple. My philosophy is that veganism or vegetarianism is not the best way to do this. I know that’s not a popular opinion but holistic farming showcases that animals play a fundamental role in regenerating soil, if farmed in part of a complete agricultural system. (Polyculture). As opposed to taking large parts of land and farming one thing only, which is detrimental for the soil and the planet. (Monoculture). In other words, by eating chickpeas or lentils that were farmed in poor conditions you are playing an active role in destroying the earth’s soil. You’ve also played a part in a lot of animals dying (bugs, insects, birds, mice etc.) All of these animals would be part of a polyculture system. It’s really a way of saying that even when people have the best intentions, they may unknowingly be supporting practices that are terrible for the sustainability of our lands. With the plant-based movement, eating responsibly has become topical but unless people are doing meticulous research into the source of every single food item they are eating, my fear is that quite often it is large scale commercial farming that benefits. So, yes, I support a plant based diet but I also support eating ethically-reared meat as part of that diet.
Holistic farming showcases that animals play a fundamental role in regenerating soil, if farmed in part of a complete agricultural system.
What is your advice on living a sustainable lifestyle in relation to consuming meat?
What is your go-to dinner meal during this time?
How can people support your brand during the pandemic?
What are some of your favourite sustainable brands?
Anything else you’d like to add?
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